Paul Fleming & Rick Federico
Founder and President, P.F. Chang's China Bistro
Scottsdale AZ ~ 9:30 AM on 3/21/1997

Beth Myers, Art Director for Restaurant Business Magazine wanted an interesting environmental portrait of Paul Fleming & Rick Federico of PF Changs.

Lighting: (10) Dynalite strobes
Main lights: Medium Chimera softbox for Paul in the foreground, small Chimera softbox for Rick.
(3) 10" reflectors with full cto, but no diffusion under 2 tables and on the ground to the right, behind the bar stool. With the hard light it creates the interesting shadows that are coming back towards the camera.
(5) additional strobes w/10" reflectors, diffusion and full CTO on walls in the background.

Hasselblad Superwide.
Exposure: 1/2 sec. @ f/16
Film: Fuji RTP 64 (Tungsten balanced)
Photoshop: minimal.
Photo assistant: Lyle Moultrie